01 · The method
Sell with, not to.
The buyer is a partner, not a target. You help them think before you ever ask for anything, so by the time there's a proposal, they helped write it.
- 1Find the warm pathWho already knows your work, and who do they know?
- 2Have the real conversationMake the first call feel like the first session.
- 3Build the proposal togetherA half-baked draft they can change beats a polished one they can only judge.
- 4Turn one project into the nextHold it lightly, deliver well, and stay in touch after it ends.
Developed by Joshua Berry from 13 years of his own practice. The core idea is borrowed with thanks from Steve Marx's Close Like the Pros.